If you've been thinking about switching your pet to a more natural diet, you're not alone. More and more owners are moving away from heavily processed foods and towards recipes with real, recognisable ingredients. The good news? The switch is simpler than you might think — and the results can be remarkable. Here's everything you need to know to get started.
Why Switch to a Natural Diet?
Many mainstream pet foods are packed with artificial preservatives, fillers, and low-quality protein sources. Natural pet foods, by contrast, prioritise real meat as the primary ingredient, with minimal processing and no unnecessary additives. The benefits pet owners commonly report include:
- Shinier, healthier coat
- Improved digestion and firmer stools
- Better weight management
- Increased energy and vitality
- Fewer skin irritations and allergies
What Does "Natural" Actually Mean?
In pet food, "natural" typically means the ingredients are derived from plant, animal, or mined sources without chemical synthesis — a definition aligned with PFMA and FEDIAF guidelines. Look for foods where a named meat (e.g. chicken, salmon, duck) is the first ingredient, and where the ingredient list is short and recognisable. Brands like Eden Holistic Pet Foods and Carnilove are good examples of this approach — high meat content, no grain fillers, and transparent sourcing.
How to Transition Safely
Switching too quickly can upset your pet's stomach. A gradual transition over 7–10 days is recommended:
- Days 1–3: 75% old food, 25% new food
- Days 4–6: 50% old food, 50% new food
- Days 7–9: 25% old food, 75% new food
- Day 10+: 100% new food
If your pet shows signs of digestive upset (loose stools, vomiting), slow the transition down and give their gut more time to adjust.
Signs the Switch is Working
Once your pet has settled into their new diet, look out for these positive changes — they're a good sign the food is agreeing with them:
- Coat becomes noticeably shinier and softer
- Stools become firmer and less frequent (a sign of better nutrient absorption)
- More consistent energy levels throughout the day
- Reduced scratching or skin irritation
- Healthier weight and improved muscle tone
Choosing the Right Food
Every pet is different. Consider:
- Life stage — puppies, kittens, adults, and seniors have different nutritional needs
- Breed size — large breeds may benefit from specific kibble sizes and joint support
- Sensitivities — if your pet has known allergies, look for single-protein or limited-ingredient recipes
- Activity level — working dogs or very active pets need higher calorie and protein content
A Note on Portion Sizes
Natural foods are often more nutrient-dense than standard pet foods, which means your pet may need smaller portions. Always follow the feeding guidelines on the pack and adjust based on your pet's weight and condition.
Ready to Make the Switch?
Explore our curated range of natural pet foods at Kimi's Pet Emporium — from dry kibble to wet food and raw options. Not sure where to start? Get in touch with our team and we'll point you in the right direction.

1 comment
Susan Field
That’s a really solid, down-to-earth guide. It hits all the right points without sounding overly
I especially like how it breaks down the 7-to-10-day transition schedule—that’s super practical advice because too many owners switch their dogs’ food overnight and then panic when their pet gets an upset stomach. Mentioning real brands like Eden and Carnilove, plus keeping the focus on things owners actually look out for (like firmer stools and shinier coats), makes it feel genuinely helpful and trustworthy.