Simpsons Premium

About Simpsons Premium

Simpsons Premium is a family-run British pet food brand founded in 2009 by Craig and Lisa Simpson — owners and breeders of large breed dogs for over 18 years. Having seen first-hand how poor-quality ingredients can lead to dietary intolerances, skin problems, lethargy, and hyperactivity, they set out to do things differently. Working alongside one of the country's leading nutritionists, they developed a wide range of bespoke recipes designed to suit all breeds. In 2012, their daughter Lauren joined the business, helping to build the foundations for future generations. All dry foods are manufactured in the UK with ingredients sourced domestically where possible. The wet food range is produced in Germany, chosen for its excellence in organic food manufacturing. No artificial colours, flavours, or preservatives — right down to the raw ingredients.

Milestones

• 2009 — Founded by Craig and Lisa Simpson
• 2012 — Lauren Simpson joins the business
• 2014 — Wet food range awarded Highly Commended by readers of Your Dog magazine after just 12 months on the market
• 2015 — First UK company to launch a 90/10 dry complete cat and kitten food; first UK company to launch Kangaroo and Wild Boar & Ostrich wet dog food

Key Benefits

• High meat content — real named proteins as the primary ingredient in every recipe
• Natural ingredients — no artificial colours, flavours, or preservatives, including in the raw ingredients
• Grain-free options — improved digestibility and reduced allergen risk across the dry and wet ranges
• Novel protein options — kangaroo, wild boar, and ostrich for dogs with food allergies or intolerances
• Fully certified organic — the Organic Chicken Casserole carries full organic certification throughout
• British family brand — independently owned, family-run since 2009, passionate about quality
• Suitable for all breeds and life stages — adult, senior-light, and casserole recipes available
• Omega-rich formulas — supports healthy skin and a glossy coat

The Range

Simpsons Premium produces dry dog food across a variety of protein sources including chicken, salmon, duck, and mixed meat and fish, with dedicated formulas for adults, seniors, and weight-conscious dogs. The 80-20 range — 80% human-grade meat and fish, 20% fruit, vegetables and botanicals, 0% grain — represents the premium tier of the dry food lineup, delivering exceptional protein diversity and botanical complexity. The wet casserole range offers grain-free, high-meat options including novel proteins (kangaroo, wild boar, ostrich) and a fully certified organic chicken recipe, all made with organic vegetables and no rendered meat or derivatives. Products are available throughout Europe.