Ancol Pure & Mild Puppy Shampoo, Gentle Formula, Sensitive Skin, Dogs & Puppies, 200ml

Ancol Pure & Mild Puppy Shampoo | Extra-Gentle Formula | Sensitive Skin

First baths should be good ones. Ancol Pure & Mild is an extra-gentle, gently scented shampoo formulated to be kind to delicate puppy skin from the very first wash — cleaning effectively without the harshness that can make early bath times stressful. Equally well-suited to adult dogs with sensitive skin, it uses essential oils for natural cleansing and a lovely, subtle fragrance, leaving the coat clean, soft and smelling great. Concentrated for value, and made in the UK.

Key Benefits

• Extra-gentle formula — kind to delicate puppy skin from the first bath
• Suitable for sensitive adult dogs — ideal for dogs prone to skin reactions
• Effectively cleans skin and hair — without stripping natural oils
• Gently scented — subtle fragrance that won't overwhelm sensitive noses
• Essential oils — natural cleansing with wholesome skin and coat care
• Concentrated formula — 20 washes per 200ml bottle
• Made in the UK

Key Ingredients

Directions for Use

• Dilute before use — do not apply concentrate directly to the coat
• Wet coat thoroughly, apply diluted shampoo and work into a lather
• Rinse thoroughly
• One 200ml bottle provides approximately 20 washes

🐾 Kimi's Expert Verdict

Ancol Pure & Mild is the shampoo we'd recommend without hesitation for any new puppy owner. The formula is genuinely gentle — it cleans effectively without the harshness that can make early bath experiences unpleasant, which matters enormously for building a positive association with grooming from the start. The subtle scent is appropriate for puppies whose senses are still developing, and the essential oil base provides natural cleansing without synthetic additives. The fact that it's equally suitable for sensitive adult dogs makes it a versatile choice that can stay in the kit long after the puppy stage is over. Excellent value at 20 washes per bottle. Highly recommended.