Simpsons Premium Adult 80-20 Mixed Fish | 80% Fish, 20% Botanicals, 0% Grain
Simpsons Premium's 80-20 range represents the pinnacle of their dry food offering — a genuinely high-meat formula built on a simple, transparent principle: 80% human-grade protein-packed fish ingredients, 20% fruit, vegetables, and botanicals, and absolutely 0% grain. This Mixed Fish recipe draws on five distinct fish sources — deboned salmon, dried herring, deboned white fish, dried salmon, and dried white fish — delivering an exceptional 38% protein and a naturally outstanding Omega 3 level of 3.34%. Suitable for all adult and senior breeds, it's a grain-free diet that doesn't compromise on ingredient quality at any point in the list.
Key Benefits
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80% human-grade fish ingredients — five fish sources including deboned salmon (21%), dried herring (21%), and deboned white fish (17%) for exceptional protein quality and variety
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0% grain — completely grain-free, with potato and sweet potato as the carbohydrate base
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Exceptional Omega 3 content (3.34%) — one of the highest Omega 3 levels available in a dry dog food, supporting skin, coat, brain, and joint health
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High protein (38%) — supports lean muscle maintenance in adult and senior dogs
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7.5% salmon oil — a concentrated source of EPA and DHA for cardiovascular and cognitive support
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Rich botanical blend — aniseed, fenugreek, thyme, marjoram, oregano, parsley, and sage provide natural digestive and antioxidant support
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Fruit & vegetables — dried apple, dried carrot, spinach, dried seaweed, and dried cranberry for natural vitamins, minerals, and antioxidants
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Lucerne (alfalfa) — a natural source of chlorophyll, vitamins, and digestive fibre
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Joint support complex — Glucosamine, Chondroitin, and MSM to support mobility in adult and senior dogs
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Prebiotic FOS — supports a healthy gut microbiome
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Suitable for seniors — the high Omega 3, joint support complex, and lean protein profile make this an excellent choice for ageing dogs
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Naturally preserved — with mixed tocopherols (Vitamin E), no synthetic preservatives required
At a Glance
|
|
| Protein |
38% |
| Oil (Fat) |
18% |
| Fibre |
2% |
| Ash |
10.5% |
| Calcium |
1.90% |
| Phosphorous |
1.24% |
| Omega 6 |
1.89% |
| Omega 3 |
3.34% |
| Suitable for |
All adult and senior breeds |
| Key feature |
80% fish, 0% grain, 38% protein, exceptional Omega 3 |
| Pack sizes |
2kg, 12kg |
| Country of origin |
UK |
Full Composition
Deboned Salmon (21%), Dried Herring (21%), Deboned White Fish (17%), Potato, Sweet Potato, Salmon Oil (7.5%), Dried Salmon (6%), Dried White Fish (6%), Lucerne, Salmon Stock (1.5%), Pea Fibre, Minerals, Vitamins, Dried Apple, Dried Carrot, Spinach, Dried Seaweed, Dried Cranberry, Glucosamine, MSM, Chondroitin, Aniseed, Fenugreek, Thyme, Marjoram, Oregano, Parsley, Sage, Prebiotic FOS. Naturally preserved with mixed tocopherols.
Nutritional Information (per 100g)
| Nutrient |
Per 100g |
| Protein |
38g |
| Oil (Fat) |
18g |
| Fibre |
2g |
| Ash |
10.5g |
| Calcium |
1.90g |
| Phosphorous |
1.24g |
| Omega 6 |
1.89g |
| Omega 3 |
3.34g |
🐾 Kimi's Expert Verdict
Simpsons Premium 80-20 Mixed Fish is in a different league to most dry dog foods on the market, and the ingredient list makes that immediately clear. Five fish sources, all named and quantified, with deboned salmon and dried herring leading at 21% each — this is genuine transparency, not marketing. The 3.34% Omega 3 content is exceptional for a kibble and rivals many dedicated fish oil supplements, making this a particularly compelling choice for dogs with inflammatory conditions, skin issues, or cognitive decline in their senior years. The botanical blend — aniseed, fenugreek, thyme, marjoram, oregano, parsley, and sage — adds meaningful digestive and antioxidant support that goes well beyond what most premium brands offer. At 38% protein with 0% grain, this is a high-performance diet that suits active adults and ageing seniors alike. If you're looking for the best fish-based dry food available from a British brand, this is it. Highly recommended.